In my mastermind meeting yesterday I asked this question…
What’s creating drag in your business right now? I asked myself this in April and then again in July. I didn’t ask because growth wasn’t happening. I asked because growth was happening fast and I wanted to do everything I could to ride the wave.
The answer I got is that I’ve had the same business model for nine years.
Sure I had to change things up when I transitioned from marketing to consulting but for the most part I create high touch experiences for my clients. They have access to me whether they are paying ninety nine dollars or thousands. I repeat myself a lot. I run programs multiple times a year. This has been my pattern and I knew big change was on the horizon.
For the first time I’ll be removing my accessibility to others.
It’s new and everything that comes along with new. Uncomfortable. A little scary and it wasn’t until this morning that I knew exactly what the last one percent of doubt was about. I had an old acquaintance from my hometown reach out to me about a month ago. She was interested in starting a business and she wanted to know about my mastermind. She’s also a mama and traveler so it felt like a good fit.
There was always a good excuse for her not joining.
And here’s a little secret. I had offered her special pricing to help her get started. This morning I woke up to a message saying that she didn’t want to spend the money and she wasn’t ready to commit. Right then I knew, my drag and my last bit of resistance to my new business model is this idea that I can help people in the beginning. You know before they have lots of money to spend. Before they have tons of confidence. Before they know heads from tails in business AND I can, but I’ve outgrown working in this manner. I had this silly idea rolling around in my head that if I moved on, they would miss the boat.
Except that they were never going to get in the boat.
How can I be sure? If they were my people they would already be in. No amount of slowing down was going to allow them to catch up! That really hit me, I can’t slow down enough for those who are committed to procrastination, over-thinking, perfectionism and overall don’t trust themselves. I really crave running with big thinkers, change makers, and powerful women who don’t even utter words like, I can’t afford it.
The masterplan is set and I’m all in.
I’ll be running my last program in September. I am only offering one more quarter of 1;1 work and then I’ll be moving into two things, course creation and facilitating my mastermind. That’s it. No more 1;1 work. No more live programs. I’m ready to create and send it off to a marketing team. I’m ready to only be accessible to my mastermind.
It’s streamlining and simplifying and multiplying my profits.
So let me ask you this, what’s creating drag in your life and business?